Spa Luxetique

SPA Luxetique, is B2C bath & home spa brand that aims to expand to North America & EU through eCommerce. The brand needed a more distinct brand positioning and re-branding for a more effective overseas expansion.

Brand Identity: Re-touched the logo and created a new packaging design route to support the sense of premium as well as affordable luxury.

Packaging Design: Re-touched the logo and created new packaging to support the sense of premium. Created visual elements and a visual system to eliminate inconsistency within the portfolio.

Client
SPA Luxetique

What We Did
Brand Identity Re-design
Logo Retouch
Visual Language
Graphic Design
Creative Direction
Packaging Design

Year
2022